You know, when my oldest son was younger, he collected baseball cards just for fun. Well, then that changed! Somehow it went from something just to spend your allowance on, to a hobby, to a serious collection, to where it became almost a business. It actually helped him get through college! He kept figuring out which ones were going to be valuable, and then he would trade, and buy and sell. I can see why he worked on them a lot. And you know what? He spent many, many hours analyzing and categorizing, and strategizing his collection.
I'm one of those people with a wall-to-wall schedule I'm afraid. And maybe like you, there's just like no time in there for Murphy's Law—no time for anything to go wrong. Occasionally, Mr. Murphy still visits me.
There's at least one important principle of advertising we need to consider today, and that is you have to demonstrate the need for your product in order to sell it. I'll tell you someone who was good at it some years ago in one of the classic commercials. It was Alka-Seltzer, one of those old commercials I still remember. They would show some irresponsible eater who consumed some nightmare menu, and then the camera just made him look all distorted, like one of those trick mirrors.
When our kids were younger, we did a lot of camping together. You say, "Well, how was it being like that with the kids?" Well, I would have to say camping was intense. Intense! Well, there is a pun in there somewhere.
Oh, when the auditor leaves from our annual audit, man, our administrative team is high-fivin'. Partly because, well, again we got a clean audit this past year, and our ministry's been blessed with that year after year, and partly it's just because it's over! They worked pretty hard to be ready for all the things the auditor wanted to check out.
It was a hot July day some years ago in Washington D.C., and I had a great experience! Sixteen thousand Christian teenagers massed on the Capitol Mall with Capitol Hill right behind us, and we were having the closing rally.
Well, it was my first overseas trip. I mean trip. Ten thousand miles to Singapore, Australia, New Zealand, and there we were at Kennedy Airport. Me, my wife, our three young children facing three weeks of Daddy being gone. We'd never had that before. That's a long time when you're a little kid. Actually, it's a long time when you're the Daddy of some little kids. Well, I headed down the jet way, and I smiled and waved goodbye. Rounded the bend to the plane and then I wasn't smiling.
When World War II began, almost every American's life changed, including my Dad's. He couldn't fight because of a medical problem, and he was working at that time in a plant that had been making some kind of industrial product. And suddenly almost overnight it was converted into a defense plant. They stopped making whatever little things they had been making, and they started to make airplane parts. Well, it was obvious what was happening. It was a war, and that plant had to be used to help win the war. During that time, not that I remember it personally, people made sacrifices of gasoline, and food, and rubber tires, and money. Why? Well, because you know that everything is needed to fight the war. It was then and it still is.
Our daughter was in a big hurry to get home that night in February, but her aunt wasn't. Her aunt had taken her shopping, and her aunt was taking her time. One more thing to buy; one more store to go to; oh, yeah, one more stop to make. Oh, we need to fill up with gas. Okay, I only need two gallons, but we need to fill up with gas. By the time our daughter finally got home, man, she was frustrated. She sort of sputtered as she walked in the front door only to be greeted by 25 of her best friends jumping out of the darkness shouting, "Surprise!"
One Sunday afternoon, my son and I were chasing a Giants football game wherever we went. When we were near the TV at home, of course, we were glued to that. And then we were in the car, and so we'd listen on the radio. And when we got to a place where one of us had to go in, only one of us went in so the other one could stay in the car and could get an update. Yeah, a little fanatic! And then the one who went in got back as soon as he could.
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