Friday, September 22, 2017
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The folks at our local bakery are some of the most effective marketers I know. They don't just give you a sales pitch. No, they don't have highly creative advertising. They just offer samples. For free...one of my favorite words - free. So, I walk in to buy two bagels. There, on a plate on top of the display case, are these little bites of cheesecake, and a little sign that invites me to try one for free. So, I do, and I walk out of that bakery with my two bagels and a cheesecake. I had not planned to get a cheesecake, but they sold it in the best possible way...just by letting me taste it. The taste made me want the whole cheesecake!