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Well, as the years go by, we get more and more perspective on the presidency of Ronald Reagan. For example, people who were in his administration began writing books like crazy, telling everything they knew. And people, you know, have started to feel free to tell us what they saw, what they heard, especially behind the scenes.
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It's been quite a while since the whole country was really fixated on the trial. It was 1:00 P.M., Tuesday, October 4, 1995, and America came to a sudden stop. Everyone was waiting for the O.J. Simpson verdict. Maybe you don't remember that but I can tell you, this once famous football player was accused of the murder of his wife. It was like the trial of the century. Nine months of the most watched, most analyzed trial in history up to that point. And then, the jury's got a verdict, and the judge announced that we couldn't hear the verdict yet. See, it was placed in a sealed envelope. We had to wait until the next day to find out.
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Once upon a time there was a machinist who lived with his wife, his four-year-old son, and his new baby boy in this cheap apartment on the south side of Chicago. He spent a chunk of his meager earnings on alcohol and cigarettes and gambling, and then the bottom dropped out of his life. His baby boy died suddenly at the age of only six months. He was crushed. I mean, his grief was inconsolable. This machinist (John was his name) took his one surviving boy to church. John didn't go in - no. But he did wait out in front, in his car, smoking his cigarette and reading his Sunday paper. Until the day that one of the men of the church looked outside and noticed the man in the car. He didn't wait for John to come in. He went outside to John's car, introduced himself, asked a few questions, and then invited him in. Well, when John said he wasn't dressed for it, the man told him it didn't matter how he was dressed.
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When our daughter was little, we displayed most of her artwork on the refrigerator door. We were usually proud of her creative efforts...usually. There was this time, though, that my wife was painting the woodwork of our daughter's room and she stopped briefly to answer the phone in another room. She gave our little girl one instruction, "Do not touch the paint!" You want to guess what happened? When my wife returned from her call, little Miss Rembrandt was working on a three-year-old masterpiece. Unfortunately, she had chosen the wall for her canvas. There on her bedroom wall were Designs by The Princess done with the paint that was intended only for the woodwork.
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On the first warm day of spring I can remember my son saying, "Ready for a little baseball, Dad?" Well, 'twas the season, although that early in the season we usually ended up stuck in the mud somewhere between home plate and first base. Now, he didn't ask about playing baseball if it was fall or winter. Now, he always had a like a strong sense of season. By the same token, the first cool day of late summer, of course, that brought a predictable question, "Ready for a little football, Dad?" This is the same son, of course, that got upset when he saw Christmas items up before Thanksgiving, or phone calls when he was studying or homework that you had to do on weekends. See, this kid had and actually still does have for that matter, a strong sense of what season it is, and there's actually a lot of sanity in living that way.
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We were in the middle of a community-wide outreach event, sort of a non-traditional strategy for bringing Christ into a community. One of the committee leaders took me on a media marathon to help build awareness for it. So we raced to the local CBS TV affiliate.
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You hear a lot about plea bargaining in court cases these days, but plea bargaining... that's not a new idea. Every child learns the art of negotiating his way out of his disobedience. You might call it the art of "yeah, but." For example, "You don't have your homework" says the teacher. "Oh, yeah, but the dog ate it." Or, "My grandma died." For the sixth time? See, that art is first developed at home. "You didn't call," says dad. "Yeah, but there was no phone." "Yeah, but my watch blew up. I didn't know what time it was." See, children are experts at knowing what they should do and then finding ways to excuse not doing it. Well, father isn't impressed.
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In much of America, spring announces its arrival with an explosion of color. Those yellow forsythia flowers start popping out on bushes, the daffodils start to poke their heads through the ground, and the trees around our headquarters suddenly color the landscape with those delicate white flowers. Now, my wife, who I think was a certified plantologist, told me that those are ornamental pear trees. When I asked her about the "ornamental" part, she pointed out to me that they produce beautiful flowers, but these pear trees don't produce any pears. I guess that's why they're ornamental.
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There's at least one important principle of advertising we need to consider today, and that is you have to demonstrate the need for your product in order to sell it. I'll tell you someone who was good at it some years ago in one of the classic commercials. It was Alka-Seltzer, one of those old commercials I still remember. They would show some irresponsible eater who consumed some nightmare menu, and then the camera just made him look all distorted, like one of those trick mirrors.
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Sister is a dog. No, I didn't say my sister was a dog. My friend, Curtis, has a dog named Sister, which leads to some very amusing sentences. When Curtis' Sister first arrived in our area, Sister lived in this big, fenced-in area around the house. But Curtis got a nice dog house for Sister, the dog that is, and went to work making it a nice winter home for her. He installed two inches of insulation, put in a new floor, and even put a waterbed heater under the floor and some zip lock bags of water for the heater to heat. Sister basically had her own home with her own waterbed.
